Distribution across 40 profiles.
Middle half of Performance Marketing Managers score between 32% and 40%.
0%
50%
100%
p10 · 30%
44% · p90
Task breakdown by work type
On-screen work52%
Done entirely on a computer. High AI exposure — these tasks are already in the automation zone.
In-person + screen24%
Physical sensing, digital output — e.g. interviewing someone then writing a report. Partially protected.
Computer + action11%
Computer input, real-world output — needs someone to act on it, not just software.
Fully in-person14%
No computer required. Furthest from automation — the strongest human advantage.
Typical tasks
3 synthetic profiles for a Performance Marketing Manager, ordered by automation exposure.
Tab between them to see how task mix drives the score difference.
TaskTimeTypeExposure
Prepare performance reports and dashboards for stakeholders; communicate insights, wins, and recommendations to leadership and cross-functional teams
deep expertisesocial core
27%DA
9%
Manage campaign budgets, allocate spend across channels, and negotiate rates with vendors and ad platforms
18%AD
44%
Collaborate with creative teams, product managers, and sales on campaign strategy, messaging, and audience targeting
deep expertisesocial core
13%AA
1%
Conduct A/B testing on ad creative, landing pages, audience segments, and bidding strategies; document results and recommend optimizations
12%DD
55%
Set up, configure, and optimize paid advertising campaigns on platforms like Google Ads, Facebook, LinkedIn, and programmatic exchanges
deep expertise
12%DD
35%
Research market trends, competitor campaigns, and new advertising features; stay current with platform changes and industry best practices
deep expertisesocial element
10%AD
16%
Monitor and analyze campaign performance metrics (CTR, conversion rates, ROAS, CPC) across paid channels using analytics dashboards and reporting tools
6%DD
78%
TaskTimeTypeExposure
Conduct A/B testing on ad creative, landing pages, audience segments, and bidding strategies; document results and recommend optimizations
22%DD
53%
Research market trends, competitor campaigns, and new advertising features; stay current with platform changes and industry best practices
deep expertisesocial element
21%AD
13%
Monitor and analyze campaign performance metrics (CTR, conversion rates, ROAS, CPC) across paid channels using analytics dashboards and reporting tools
18%DD
72%
Prepare performance reports and dashboards for stakeholders; communicate insights, wins, and recommendations to leadership and cross-functional teams
deep expertisesocial core
15%DA
2%
Set up, configure, and optimize paid advertising campaigns on platforms like Google Ads, Facebook, LinkedIn, and programmatic exchanges
12%DD
59%
Manage campaign budgets, allocate spend across channels, and negotiate rates with vendors and ad platforms
6%AD
32%
Collaborate with creative teams, product managers, and sales on campaign strategy, messaging, and audience targeting
deep expertisesocial core
2%AA
0%
TaskTimeTypeExposure
Set up, configure, and optimize paid advertising campaigns on platforms like Google Ads, Facebook, LinkedIn, and programmatic exchanges
33%DD
94%
Collaborate with creative teams, product managers, and sales on campaign strategy, messaging, and audience targeting
deep expertisesocial element
19%AA
9%
Manage campaign budgets, allocate spend across channels, and negotiate rates with vendors and ad platforms
some context neededsocial core
15%AD
13%
Conduct A/B testing on ad creative, landing pages, audience segments, and bidding strategies; document results and recommend optimizations
11%DD
50%
Monitor and analyze campaign performance metrics (CTR, conversion rates, ROAS, CPC) across paid channels using analytics dashboards and reporting tools
8%DD
79%
Prepare performance reports and dashboards for stakeholders; communicate insights, wins, and recommendations to leadership and cross-functional teams
deep expertisesocial core
7%DA
6%
Research market trends, competitor campaigns, and new advertising features; stay current with platform changes and industry best practices
4%AD
24%
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AI tools for this role
Tools relevant to the most automatable tasks in this profession.
