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Marketing

Marketing Manager

Based on 44 assessments · 9 from real users

32% Moderate risk

Average realistic automation risk across all Marketing Manager profiles in the dataset.

Raw potential
66%
Realistic risk
32%
Research benchmark ?
58%

Raw potential = I/O automation ceiling. Realistic risk = adjusted for informal knowledge and social context. Research benchmark: Eloundou et al. (2023)

Distribution across 44 profiles. Middle half of Marketing Managers score between 29% and 36%.

0% 50% 100%
p10 · 21%
41% · p90
On-screen work 50%

Done entirely on a computer. High AI exposure — these tasks are already in the automation zone.

In-person + screen 40%

Physical sensing, digital output — e.g. interviewing someone then writing a report. Partially protected.

Computer + action 2%

Computer input, real-world output — needs someone to act on it, not just software.

Fully in-person 8%

No computer required. Furthest from automation — the strongest human advantage.

3 synthetic profiles for a Marketing Manager, ordered by automation exposure. Tab between them to see how task mix drives the score difference.

Task Time Type Exposure
Developing marketing strategies and campaigns to promote products or services, including setting goals, target audiences, and key messaging
deep expertise social element
54% AD 16%
Coordinating with sales teams to align marketing efforts with lead generation and conversion goals, including nurturing leads through the funnel
deep expertise
29% AD 12%
Analyzing market trends, customer data, and campaign performance using tools like Google Analytics, CRM systems, or marketing automation platforms
5% DD 48%
Creating and managing digital content (e.g., social media posts, blog articles, email newsletters, videos) to engage audiences and drive traffic
3% DD 44%
Collaborating with designers, copywriters, and external agencies to produce creative assets (e.g., ads, graphics, videos) for campaigns
deep expertise
3% AD 13%
Managing budgets for marketing initiatives, allocating funds across channels (e.g., digital ads, events, sponsorships), and tracking ROI
2% DD 52%
Attending industry events, networking with partners, or meeting clients to build relationships and represent the brand
deep expertise
2% AA 8%

Work as a Marketing Manager? Map your specific role.

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