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Marketing
Marketing Assistant
Based on 11 assessments · 2 from real users
34%
Moderate risk
Average realistic automation risk across all Marketing Assistant profiles in the dataset.
Score spread
Distribution across 11 profiles.
Middle half of Marketing Assistants score between 28% and 39%.
0%
50%
100%
Task breakdown by work type
Done entirely on a computer. High AI exposure — these tasks are already in the automation zone.
Physical sensing, digital output — e.g. interviewing someone then writing a report. Partially protected.
Computer input, real-world output — needs someone to act on it, not just software.
No computer required. Furthest from automation — the strongest human advantage.
Typical tasks
3 synthetic profiles for a Marketing Assistant, ordered by automation exposure.
Tab between them to see how task mix drives the score difference.
Coordinate with designers and vendors on marketing materials (ads, banners, collateral)
deep expertise
social core
31%
DA
2%
Research competitors and market trends, compile findings into reports
deep expertise
social element
27%
DD
34%
Create social media content (writing captions, scheduling posts, responding to comments)
deep expertise
social core
15%
DD
21%
Answer customer inquiries and qualify leads via phone, email, or chat
8%
DD
47%
Manage email marketing campaigns (segmenting lists, drafting newsletters, tracking opens/clicks)
7%
DD
46%
Support event planning and promotion (logistics, attendee follow-up, documentation)
some context needed
social core
6%
DA
16%
Track campaign performance metrics and update dashboards/spreadsheets
1%
DD
94%
Create social media content (writing captions, scheduling posts, responding to comments)
deep expertise
social core
35%
DD
15%
Manage email marketing campaigns (segmenting lists, drafting newsletters, tracking opens/clicks)
25%
DD
52%
Support event planning and promotion (logistics, attendee follow-up, documentation)
some context needed
social core
17%
DA
15%
Coordinate with designers and vendors on marketing materials (ads, banners, collateral)
deep expertise
social core
9%
DA
0%
Track campaign performance metrics and update dashboards/spreadsheets
6%
DD
92%
Research competitors and market trends, compile findings into reports
4%
DD
52%
Answer customer inquiries and qualify leads via phone, email, or chat
some context needed
social core
1%
DD
33%
Coordinate with designers and vendors on marketing materials (ads, banners, collateral)
deep expertise
social core
23%
DA
9%
Manage email marketing campaigns (segmenting lists, drafting newsletters, tracking opens/clicks)
22%
DD
55%
Create social media content (writing captions, scheduling posts, responding to comments)
21%
DD
50%
Track campaign performance metrics and update dashboards/spreadsheets
19%
DD
87%
Research competitors and market trends, compile findings into reports
deep expertise
social element
8%
DD
36%
Answer customer inquiries and qualify leads via phone, email, or chat
social core
4%
DD
48%
Support event planning and promotion (logistics, attendee follow-up, documentation)
deep expertise
social core
1%
DA
9%
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