Distribution across 37 profiles.
Middle half of Copywriters score between 40% and 46%.
0%
50%
100%
p10 · 37%
53% · p90
Task breakdown by work type
On-screen work89%
Done entirely on a computer. High AI exposure — these tasks are already in the automation zone.
In-person + screen11%
Physical sensing, digital output — e.g. interviewing someone then writing a report. Partially protected.
Computer + action0%
Computer input, real-world output — needs someone to act on it, not just software.
Fully in-person0%
No computer required. Furthest from automation — the strongest human advantage.
Typical tasks
3 synthetic profiles for a Copywriter, ordered by automation exposure.
Tab between them to see how task mix drives the score difference.
TaskTimeTypeExposure
Writing original blog posts and articles for company websites or client publications, including research, drafting, and self-editing for tone, style, and SEO optimization
33%DD
52%
Creating advertising copy for digital and print campaigns (e.g., social media ads, banner ads, brochures, email newsletters), often tailored to specific audiences or brand guidelines
25%DD
42%
Collaborating with designers, marketers, and clients in meetings or via email to align on messaging, review drafts, and incorporate feedback into revisions
deep expertisesocial core
17%AD
10%
Developing taglines, slogans, and short-form copy for branding projects, requiring creative brainstorming and iterative refinement based on client feedback
deep expertisesocial core
17%DD
20%
Managing content calendars, tracking deadlines, and coordinating with stakeholders to ensure timely delivery of copy assets
3%DD
50%
Conducting market or keyword research to inform content strategy, including analyzing competitors, search trends, or audience preferences
1%DD
98%
Proofreading and editing content written by others (e.g., junior writers, subject-matter experts) to ensure clarity, consistency, and grammatical correctness
1%DD
50%
TaskTimeTypeExposure
Writing original blog posts and articles for company websites or client publications, including research, drafting, and self-editing for tone, style, and SEO optimization
deep expertisesocial element
24%DD
36%
Developing taglines, slogans, and short-form copy for branding projects, requiring creative brainstorming and iterative refinement based on client feedback
deep expertisesocial core
21%DD
21%
Creating advertising copy for digital and print campaigns (e.g., social media ads, banner ads, brochures, email newsletters), often tailored to specific audiences or brand guidelines
17%DD
52%
Conducting market or keyword research to inform content strategy, including analyzing competitors, search trends, or audience preferences
11%DD
87%
Managing content calendars, tracking deadlines, and coordinating with stakeholders to ensure timely delivery of copy assets
11%DD
50%
Proofreading and editing content written by others (e.g., junior writers, subject-matter experts) to ensure clarity, consistency, and grammatical correctness
11%DD
47%
Collaborating with designers, marketers, and clients in meetings or via email to align on messaging, review drafts, and incorporate feedback into revisions
some context neededsocial core
2%AD
19%
TaskTimeTypeExposure
Conducting market or keyword research to inform content strategy, including analyzing competitors, search trends, or audience preferences
28%DD
98%
Creating advertising copy for digital and print campaigns (e.g., social media ads, banner ads, brochures, email newsletters), often tailored to specific audiences or brand guidelines
24%DD
47%
Developing taglines, slogans, and short-form copy for branding projects, requiring creative brainstorming and iterative refinement based on client feedback
deep expertisesocial core
17%DD
20%
Writing original blog posts and articles for company websites or client publications, including research, drafting, and self-editing for tone, style, and SEO optimization
14%DD
48%
Managing content calendars, tracking deadlines, and coordinating with stakeholders to ensure timely delivery of copy assets
10%DD
56%
Collaborating with designers, marketers, and clients in meetings or via email to align on messaging, review drafts, and incorporate feedback into revisions
some context neededsocial core
2%AD
22%
Proofreading and editing content written by others (e.g., junior writers, subject-matter experts) to ensure clarity, consistency, and grammatical correctness
1%DD
51%
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AI tools for this role
Tools relevant to the most automatable tasks in this profession.
