Distribution across 10 profiles.
Middle half of Advertising Agency (Organization) / Advertising Managers score between 23% and 26%.
0%
50%
100%
p10 · 21%
28% · p90
Task breakdown by work type
On-screen work54%
Done entirely on a computer. High AI exposure — these tasks are already in the automation zone.
In-person + screen0%
Physical sensing, digital output — e.g. interviewing someone then writing a report. Partially protected.
Computer + action16%
Computer input, real-world output — needs someone to act on it, not just software.
Fully in-person30%
No computer required. Furthest from automation — the strongest human advantage.
Typical tasks
3 synthetic profiles for a Advertising Agency (Organization) / Advertising Manager, ordered by automation exposure.
Tab between them to see how task mix drives the score difference.
TaskTimeTypeExposure
Manage client relationships through meetings, calls, and email—understand their briefs, present campaign ideas, address feedback and concerns
deep expertisesocial core
27%AA
4%
Pitch new business opportunities to prospective clients and develop proposals that outline strategy, creative approach, and investment
deep expertisesocial core
24%AA
8%
Brief creative and media teams on client objectives, competitive landscape, and target audience insights to guide campaign direction
deep expertisesocial core
14%DA
4%
Review and approve creative work (ads, copy, designs, video concepts) from creative teams before client presentation
some context neededsocial core
14%DD
38%
Oversee campaign budgets, track spending across media channels, negotiate rates with vendors, and ensure ROI targets are on track
9%DD
59%
Review campaign performance data (impressions, clicks, conversions, engagement metrics) and analyze results against KPIs
6%DD
50%
Coordinate timelines and deliverables across multiple teams (creative, media buying, analytics) to keep campaigns on schedule
deep expertisesocial element
2%DD
34%
TaskTimeTypeExposure
Manage client relationships through meetings, calls, and email—understand their briefs, present campaign ideas, address feedback and concerns
deep expertisesocial core
30%AA
1%
Review and approve creative work (ads, copy, designs, video concepts) from creative teams before client presentation
deep expertisesocial core
18%DD
21%
Coordinate timelines and deliverables across multiple teams (creative, media buying, analytics) to keep campaigns on schedule
16%DD
55%
Brief creative and media teams on client objectives, competitive landscape, and target audience insights to guide campaign direction
deep expertisesocial core
14%DA
5%
Review campaign performance data (impressions, clicks, conversions, engagement metrics) and analyze results against KPIs
10%DD
47%
Oversee campaign budgets, track spending across media channels, negotiate rates with vendors, and ensure ROI targets are on track
8%DD
57%
Pitch new business opportunities to prospective clients and develop proposals that outline strategy, creative approach, and investment
deep expertisesocial element
0%AA
3%
TaskTimeTypeExposure
Coordinate timelines and deliverables across multiple teams (creative, media buying, analytics) to keep campaigns on schedule
26%DD
67%
Brief creative and media teams on client objectives, competitive landscape, and target audience insights to guide campaign direction
deep expertisesocial core
21%DA
17%
Oversee campaign budgets, track spending across media channels, negotiate rates with vendors, and ensure ROI targets are on track
19%DD
52%
Pitch new business opportunities to prospective clients and develop proposals that outline strategy, creative approach, and investment
deep expertisesocial core
12%AA
0%
Manage client relationships through meetings, calls, and email—understand their briefs, present campaign ideas, address feedback and concerns
deep expertisesocial core
7%AA
0%
Review campaign performance data (impressions, clicks, conversions, engagement metrics) and analyze results against KPIs
6%DD
55%
Review and approve creative work (ads, copy, designs, video concepts) from creative teams before client presentation
deep expertisesocial core
6%DD
25%
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AI tools for this role
Tools relevant to the most automatable tasks in this profession.
